Hong Kong and Macau’s emerging designer appeared on the catwalk in Shenzhen!How does the Greater Bay Area fashion brightly brighten international business cards？
7 min read
Shenzhen in April officially entered the fashion season.From the 28thThe clothing supply chain expo, AW24 Shenzhen original fashion week to Shenzhen Fashion Week 2024 Autumn and Winter series, the fashion event of the axis also makes Pengcheng unlimited.As the core engine city of the Guangdong -Hong Kong -Macao Greater Bay Area, Shenzhen’s radiation is also based on the Greater Bay Area as the origin, which deeply penetrates the country and the world.
Recently, the “Guangdong -Hong Kong -Macao Greater Bay Area Fashion Show 2024” Shenzhen Station opened, which is also the highlight of the “AW24 Shenzhen Original Fashion Week”.Behind the event is the in -depth linkage of the core cities of the two major bay areas in Shenzhen and Hong Kong.
It is understood that the “Greater Bay Area: Fashion Integration 2024” project is the fourth Guangdong -Hong Kong -Macao Greater Bay Area sponsored by the Hong Kong Special Administrative Region Government “Creative Hong Kong” sponsorship and the Hong Kong non -profit fashion promotion agency Fashion Farm Foundation (referred to as “FFF”)Large -scale fashion projects, the “Guangdong -Hong Kong -Macao Greater Bay Area Fashion Show 2024” Shenzhen Station is the starting event of the project.
This time, the fashion show was selected in Shenzhen, and Hong Kong and Macau’s emerging designers appeared at the Shenzhen Terminal. It first saw the radiation role of the Shenzhen portal on the national market.Chain ability.Chinese women’s clothing looks at Shenzhen and relying on the mature industrial chain, Shenzhen not only gathers most of China’s high -end women’s clothing brands, but also has the ability to build commercial transformation in fashion design.The advantages of the Hong Kong and Macau brands are known for design and international influence.From a single urban fashion to the urban agglomeration of the Guangdong -Hong Kong -Macao Greater Bay Area, how can this new international business card be brighter?
Independent designer, college student works on stage show
Establish a market -oriented stage for the creative talents of the Guangdong -Hong Kong -Macao Greater Bay Area
First, let the Greater Bay Area fashion and truly integrate, inseparable from the market -oriented stage for exchanges and growth for creative talents here.For the first -time Hong Kong and Macao brands, the booming mainland market is very attractive, but the demand for customer base here is relatively unfamiliar.How to cut into the blank spots in the new market and find the brand’s commercial space for the emerging designers are the fashion and integration of the Guangdong -Hong Kong -Macao Greater Bay Area.In addition, with the international influence of Hong Kong and Macau, Mainland fashion can also go out through the Greater Bay Area fashion.
At the Convention and Exhibition Center, Hong Kong and Macau’s emerging designer brands and students from the two major professional fashion design colleges from Shenzhen and Hong Kong have appeared on a big show for fashion shows.
NO. 42, the first debut, is the emerging clothing brand in Macau, which was founded in 2019. It is inspired by the recently popular light wedding “Eloman Wedding”.Material, with a trench coat and denim for stitching and asymmetric design.Putting the lightwear on your body, you can also wear a full sense of design.
For another example, the designer brand VISSI from Hong Kong implements the environmental protection concept and sustainable fashion creative practice to the end, and “interpret the fashion philosophy of sustainable symbiosis” as the theme of this season.And the exploration of future design, through re -stitching and recovered advanced Italian fabrics, using innovative geometric patterns to convert old objects into fashion new life.Its design inspiration comes from the landmark building of Hudson Square, New York. The unique honeycomb structure inspired the designer’s strong design.
Compared with the works of independent designers, students from the two major professional design institutions from the Hong Kong Intellectual Design Institute and the School of Art Design of Shenzhen Vocational and Technical University of Vocational and Technical University are more unknown and visually impactful.Creating a full -chain incubation platform for the creative talents of the Greater Bay Area is also the original intention of FFF to hold hands in Shenzhen Original Fashion Week.
For Wanjun, the V VISSI designer district that brought the brand to Shenzhen for the first time, there is indeed a lot of room for fashion in the Greater Bay Area. Whether it is the market potential of the market or the public issue of sustainable fashion, the integration of the two places will be fusion.There are many sparks.”For example, Shenzhen’s fashion design is generally very highly dressed, which actually provides us with positive thinking for our emerging design, because this is also the key to large -scale and commercial operation of brand design. Such creative communication also allows brandsComplement and derive new energy of development. “
NO.42’s two designers Du Huixian and Huang Siying believed: “In recent years, Hong Kong and Macao fashion brands have paid more and more attention to the mainland market, but it is really difficult to enter because the mainland market is very rolled. Participating in this bay area exchange activityIt is convenient for us to learn more about the mainland market, such as understanding our customer group’s needs in style, price and other aspects, which is a good opportunity for us. “
With the urban agglomeration industry with Unicom
Greater Bay Area Fashion Integration to breadth and deep expansion
Taking advantage of the fashion season, the fashion linkage of the three places expands to breadth and in -depth, and promoting industrial cooperation with the leadership of the city is another direction for fashion for the Greater Bay Area.
Modern fashion industry is one of the key industrial clusters of Shenzhen’s “20+8”.According to data, the total economic economy of Shenzhen’s clothing industry is among the top China in China, and there are currently nearly 10 listed companies. Shenzhen currently has over 2,500 clothing brand companies, of which more than 90%are independent brands.Earlier in the international market, the strength of Hong Kong and Macao fashion lies not only in creative design and international influence.
In the eyes of Shen Xiaoyan, the vice president of Dunhuang.com and the vice president of category operations, the Greater Bay Area fashion co -power is inseparable from creative design, brand operations, and supply chain capabilities.”As far as Guangdong, Hong Kong and Macao are concerned, Guangdong’s merchants have obvious advantages in the industry. For example, Guangzhou is particularly good at the management of flexible supply chain management of small orders.Supply capacity.
This time, the “Guangdong -Hong Kong -Macao Greater Bay Area Fashion Show 2024” continued to join hands with the three major fashion weeks in the Greater Bay Area -Guangdong Fashion Week, Shenzhen Original Fashion Week, and Centrestage (Hong Kong International Fashion Exhibition).Following Shenzhen Station, the second stop visited Guangzhou and appeared in “2024 Guangdong Fashion Week -Spring”.The last stop will appear in Hong Kong’s “Centrestage 2024” in early September.
In addition to the aforementioned fashion show, the “Greater Bay Area: Fashion Integration 2024” project also includes the main activities such as tour exhibition, fashion music night and fashion cross -border joint ride.In these 6 months, the project will enter Shenzhen, Guangzhou, Zhuhai, Zhongshan, Dongguan and Hong Kong, six major cities.They will gather together.
The time span of this project is about 6 months, covering six major cities in Shenzhen, Guangzhou, Zhuhai, Zhongshan, Dongguan and Hong Kong.Emerging fashion brands, professional design institutions and new generation fashion design talents in the Bay Area to promote the exchange and cooperation of fashion industry in the Bay Area.
It is reported that Fashion Farm Foundation has been committed to promoting the development of Hong Kong fashion since its establishment in Hong Kong in 2012. In recent years, it has actively launched opportunities for the Greater Bay Area for local fashion designers in Hong Kong.As early as 2019, with the sponsorship of the “Creative Hong Kong” of the Hong Kong Special Administrative Region Government, the FFF held the first large -scale cross -city large -scale project “Greater Bay Area -Fashion · Travel” in the Guangdong -Hong Kong -Macao Greater Bay Area.”Greater Bay Area: Fashion Integration 2024″ is the fourth session of the series.
According to Yang Jinhuai, director of FFF, the cultural exchanges and cooperation of the Bay Area after the project upgrade further deepened.For example, this year’s fashion show is also larger, and cooperation with official fashion weeks is deeper, and fashion shows have entered the opening ceremony of 2024 Guangdong Fashion Week.And another main activity fashion music night has entered the new destination Dongguan.
”In the past few years, everyone has been in the bay area fashion integration. As a non -profit institution, FFF promotes the development of emerging designers from the perspective of public welfare.The power has been significantly improved, and I feel that it has played an important role in promoting the process of exchanges and cooperation in the Bay Area.
